Cowboy Kyle Horse Transportation
A unique identity for a dependable horse-hauling cowboy.
In order to compete with the national and local horse transport businesses, CKHT needed a way to stand out. Putting a visual to Kyle’s cowboy persona helped to establish a memorable logo mark and identity. Using red and blue signals CKHT’s down-to-earth, American values.
The Process
The CKHT logo mark ideas originated as sketches. These sketches were finalized on transfer paper to be outlined in Adobe Illustrator.
